Don't you just love it when bands get together with multinational corporations to market their new single?

Such a band are Arcade Fire who have teamed up with Google to bring you a new interactive video for single We Used To Wait. Just bop in your postcode and be treated to various pop-up windows featuring personalized images spliced with some video footage... have a look it's quite fun.

The only problem is, that all of this popping and panning somewhat detracts from the music! We can't say its a brilliant, or even particularly memorable video but it's certainly unique, for now at least... check it out here.